BYD – Shenzhen & Shanghai Auto Shows, China

For BYD as the emerging market leader in new energy vehicles, we developed a new, globally orientated, visually vibrant Stand VI that reflects the core of the brand identity: Green technologies for a better future. On the now ‘king-size’ and immersive booth areas, we showcased the latest NEV technologies with dual thematic tech plazas and digital storytelling to emphasize BYD's significant contribution to the future development of the automotive industry.