GWM ORA – IAA 2021 Munich, Germany

GWM's ORA brand enters Europe for the first time: The task was to create a fresh and inspiring experience that expresses ORA's European brand positioning as a car brand that loves its users. We designed the stand as a communicative plaza with many surprising details in the surrounding themed areas that emphasise the cheeky and animating spirit of the products. We overcame the particular challenge of realising this stand in just two months, from conception to design, implementation and operation.