KIA – Shanghai Auto Show, China

To emphasise KIA's new brand identity, we reinterpreted the new global VI “Windows of Inspiration” with dynamic light structures and immersive zones. Through the intelligent use of vertical LED screens in the space, illuminated vertical frames & light bars as well as other light & shadow elements, we translated “Inspiration” into a spatial field of tension between the products, thus telling Kia’s story of “Movement that inspires”.