U Design Week, Hangzhou, China

U Design Week 2023, produced by Alibaba Design under the theme "Design of the Times," gathered over 200 artists, 500 brands, and launched 1,000+ new products across 40,000㎡ at Hangzhou International Expo Center. We provided creative design, conference management, production, and operational control to deliver an immersive event that became the season’s top cultural destination.