BYD – Geneva International Motor Show, Switzerland

BYD showcased eight state-of-the-art electric vehicles, including the exciting new U8, which was shown for the first time in Europe - and once again our stand design and execution underpinned BYD's global leadership in the NEV market. The exhibition included dynamic live demonstrations and immersive brand storytelling. For example, as BYD is an official partner of UEFA Euro 2024, we integrated football-themed playful performances into the vehicle displays to engage visitors in an interactive way.