BYD Group – Greater Bay Area International Auto Show Shenzhen, China

To underline BYD's leadership in new energy mobility, we created a 40,000 square metre, multi-dimensional brand world that combines high-precision design with deep immersion. The four BYD Company brands BYD, YangWang, Denza and Fangchenbao were embedded together in an overarching visual environment, and a driving experience park was created in the outdoor area, where, for example, visitors could experience the U8 while swimming and climbing hills.