KIA – Beijing International Auto Show, China

To mark KIA's 80th anniversary, we designed a multi-level experience space, anchored by a dynamic main stage. In front of this, the purist vehicle exhibition, characterised by freestanding video walls and focusing on the products, was situated. Behind the stage, visitors could immerse themselves in an activation zone bathed in warm light and bright materials, with themed highlight areas and a lounge. We transformed the space into an immersive arena whose play of contrasts encouraged visitors to explore with curiosity, bringing 'movement that inspires' to life.