To emphasise KIA's new brand identity, we reinterpreted the new global VI “Windows of Inspiration” with dynamic light structures and immersive zones. Through the intelligent use of vertical LED screens in the space, illuminated vertical frames & light bars as well as other light & shadow elements, we translated “Inspiration” into a spatial field of tension between the products, thus telling Kia’s story of “Movement that inspires”.
KIA – Shanghai Auto Show, China
Client
Client
KIA
KIA
Space
Space
2025m²
2025m²
Scope
Scope
Design, Construction
Design, Construction
Year
Year
2023
2023
Let’s
Talk.
Coffee? Beers? You know.... German Tradition
Contact Us:
Ambrosius & Kastone Europe GmbH, Brüsseler Straße 1-3, 60327 Frankfurt am Main, Germany Handelsregister Nr. [Insert Number]
Email: info@ambrosius.eu
Phone: +49 174 1939881
Drop a message.
Let’s
Talk.
Coffee? Beers? You know.... German Tradition
Contact Us:
Ambrosius & Kastone Europe GmbH, Brüsseler Straße 1-3, 60327 Frankfurt am Main, Germany Handelsregister Nr. [Insert Number]
Email: info@ambrosius.eu
Phone: +49 174 1939881
Drop a message.
Let’s
Talk.
Coffee? Beers? You know.... German Tradition
Contact Us:
Ambrosius & Kastone Europe GmbH, Brüsseler Straße 1-3, 60327 Frankfurt am Main, Germany Handelsregister Nr. [Insert Number]
Email: info@ambrosius.eu
Phone: +49 [Insert Number]
Drop a message.